For the Ardell Magnetic MegaHold launch, retouching covered the packaging, the lashes and the concept imagery. On the boxes, dust, scratches and print flaws were cleaned, edges and perspective straightened, and foil and gloss highlights rebuilt so every surface reads crisp and consistent. On the lashes, individual strands were cleaned and separated, the band was refined and its edges tidied, and dodge and burn shaped the curve and depth of the black without losing fine detail. In the concept shots, colour, shadows and compositing were balanced so product and set sit together seamlessly, with consistent tone across the entire campaign.